ASUS expands in Kerala with new exclusive store in Trivandrum


Trivandrum: ASUS, a leading multinational brand in computer hardware and electronics, today opened its first exclusive retail store in Thiruvananthapuram. The store is its fourth in Kerala after Kochi, Kottayam and Thrissur.

The new outlet will feature the entire range of ASUS Touch notebooks, Ultrabooks, Tablets, Phablets and Notebooks including the recently launched products which have been launched in India till date like Fonepad 7 Dual SIM and Transformer Book T100.

Speaking on the occasion, Arindam Saha, Manager – Marketing Communication, System Business Group, ASUS India said, “Trivandrum was an inevitable choice to further augment our presence in Kerala as it contributes 80% of the State’s software exports and is the major IT hub of the state. Venturing into the capital city would assist us to reach out to greater target audience and to avail them with the ultimate life changing experiences. This exclusive store opening is the testament of our State wise focus and the significance of Kerala as a market for existing and imminent technology.”

Interacting with Kerala IT News, Jerry Devassy, Branch Head – Kerala, ASUS India said, “ASUS is further strengthening its presence in Kerala with the launch of its first exclusive retail store in Trivandrum. Our target this year is to have about 10 Exclusive Stores and another 10 ‘Shop in Shop’ zones across Kerala. We have a 13-15% share in the Laptops & Tablets market in Kerala and the new stores would help us improve our share to 18-20% in this financial year.”

“ASUS’ Exclusive Stores in Kerala are managed by their local partners – Comptree in Kochi, Oxygen digital shop (Ozone Systems) in Kottayam, Digital World in Trissur and Logtech Infoway in Thiruvananthapuram. ASUS has tied up with a third-party vendor for after sales service and has about 18 service centres in Kerala including two in Trivandrum”, Jerry added.

Users can look for Phablets, Gaming notebooks, multimedia notebooks, and different innovative devices as per their requirements at varied prices in these stores.

ASUS designs and manufactures products with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones.

Anil Philip
Kerala IT News