Shopify announces a suite of initiatives to boost India operations


New Delhi: Shopify (, a leading ecommerce platform used to create and power online stores, sees strong business potential in India. The company which already has more than 1 lakh active stores across 100 countries is looking to double its stores in India by 2015.

Shopify is fast gaining popularity with more than 5,000 merchants operating on its platform in India such as Fabmart, Madinindia, Insaraf etc. In sync with its international strategy to double the number of merchants worldwide on its platform by 2015, the company seeks to achieve a target of 10,000 stores in India during the same period.

To achieve this objective Shopify has announced a suite of initiatives to attract more retailers on its platform. The company is already supporting Merchants through local offices offering set-up-support and free consultation on running their online store. Shopify has also invested heavily in educating small medium businesses through running over 100 eCommerce workshops and webinars last year.

The platform is integrated with local payment gateways such as PayU India, Direct Pay, Citrus Pay and major credit cards. Merchants can also choose receive payment via money order, bank deposits and cash-on-delivery. Shopify merchants will soon be able to offer their customers the option of paying by instalments via the EMI facility. Shopify partners with local logistics firms to help merchants manage their orders seamlessly and cost effectively.

The Shopify platform comes with customizable, contemporary design templates that are easy-to-use, supports mobile commerce and backed by a whole suite of apps that allow merchants to enhance the functionality of their store anytime. Shopify is one of select few ecommerce platforms that allow merchants to manage their business on-the-go from a smart phone.

“We are very confident about the growth potential of ecommerce in the India, due to a growing middle class and increased penetration of internet and smartphones. The internet retailing in India during 2013 was INR 170 billion and this is expected to grow at 12% per annum. Our objective here is to help unleash the dormant entrepreneurial talent of India and ensure that they succeed, by providing an easy-to-use, customised, economical and feature rich platform to get started,” said Harley Finkelstien, Chief Platform Officer at Shopify.

Kerala IT News
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