Bangalore: Samsung has joined hands with Aircel, one of India’s leading innovative mobile service providers, and Google’s Helping Women Get Online (HWGO) initiative to open up the world of the Internet to more women in India.
The partnership will bring the strength of Samsung’s user-friendly range of smartphones and Aircel’s expertise in mobile network as well as data innovations to the campaign, which will enable women to easily understand the benefits that Internet can bring to their everyday lives. This will be done by increasing their awareness through Internet training sessions provided jointly by Samsung & Google on both Internet usage and Samsung smartphones powered by Aircel data.
Google’s HWGO was launched in November 2013 to empower women by enabling them to use the Internet. One of the many activities to address this scenario involves Internet training in cities and towns across 12 States in the country, targeting over 4 million literate women from low income groups. The programme also targets girl students with an aim to build them as influencers and bring about a long-term societal change.
Asim Warsi, VP – Mobile & IT, Samsung India said, “Given that Internet access through mobile phones is considered the next technological leapfrog in India, Samsung’s association with Google’s Helping Women Get Online initiative serves as an ideal platform for the brand’s commitment towards opening newer possibilities for people everywhere”.
Sandeep Menon, Director Marketing, Google India said, “Helping Women Get Online is an initiative that aims to empower women and give them the tools to access and use the Internet effectively. We are extremely excited and happy to partner with Samsung to support women and bring them online”.
Anupam Vasudev, CMO, Aircel, said “We are delighted to partner with Samsung and Google for this unique initiative which will enable women to learn and use internet in their daily lives and benefit from it”.
Executed through ground activations, HWGO activations will have trainers using Samsung smartphones powered by Aircel data to demonstrate the ease of using the Internet for various purposes. They will also get a chance to try out what they learn, on Samsung smartphones available for demonstration purposes at each activation location.
Kerala IT News