Microsoft announces retail partnership with Amazon India

1

New Delhi: Microsoft today announced that the entire range of its Interactive Entertainment Business (IEB) portfolio would be available in India exclusively on Amazon.in beginning September 01, 2014.

This will include Xbox One, Xbox 360, Kinect, Xbox Live, Xbox Accessories and all Microsoft-published Xbox game titles. Amazon.in also announced exclusive pre-orders for Xbox One beginning today.

Chakrapani Gollapali, Country GM – Consumer Channels Group, Microsoft Corporation India said, “We believe this collaboration with Amazon gives us the platform to build scale at an unprecedented level for the gaming and entertainment category in India. This is the first time that we will be focusing on retailing our products through an ‘online only’ channel and we look forward to bringing the world’s most-loved gaming portfolio to Indian consumers through India’s largest and fastest growing online store Amazon.in”

“We are very excited to be the partner of choice for Microsoft’s entire Interactive Entertainment Business portfolio in India. This partnership gives us the opportunity to forge deeper engagement with gaming enthusiasts across the country and aligns with our vision of offering customers in India the widest selection at low prices, fast and reliable delivery and a trustworthy shopping experience,” said Samir Kumar, Director – Category Management, Amazon India.

With this announcement, Amazon.in has also launched the pre-orders for Xbox One from August 06 that includes an exciting bundle. As announced previously the Xbox One will be available in India beginning September 23, 2014 priced at INR 39,990 and Xbox One with Kinect will be available at INR 45,990. The Kinect version will offer a number of games and entertainment experiences exclusive to Xbox including gesture controls, biometric sign-in, Skype video calls and more.

Anshu Mor, Director – IEB, Microsoft India, “This unique partnership and the launch of Xbox One will bring a colossal line-up of exclusive blockbusters, the best multi-player experience and amazing entertainment experiences like Game DVR, Twitch, Live TV Pass Thru, Snap on TV, Skype, Voice commands through Kinect and Internet Explorer. We will continue to support sales of Xbox 360 portfolio till August 30 across our existing retail channels, post which the portfolio will become exclusive to Amazon.in. We also believe that Amazon India would offer consumers full assurance of getting a genuine console with warranty support in India.”

Kerala IT News

Share.