Stage set for a high-tech Kerala Travel Mart 2014


Trivandrum: The eighth edition of the Kerala Travel Mart (KTM), which begins on September 18, is going to be most digital and social media savvy ever, with a range of innovative tools to connect the more than 1,500 tour operators from across the world gathering in Kochi for the event.

Chief Minister, Shri Oommen Chandy will formally inaugurate KTM 2014 on September 17 at the Le Meridian Convention Centre in Kochi. Union Minister of State for Tourism, Shri Sripat Yasho Naik will be the Chief Guest and State Tourism Minister, Shri A P Anil Kumar will preside over the function. The Mart will be held from September 18-20, 2014 at the Samudrika Convention Centre.

P K Anish Kumar, Secretary, KTM Society said, “KTM 2014 has, for the first time, launched a mobile application enabling buyers and sellers at the mega event to schedule meetings and discuss business opportunities. Each buyer will get mobile alerts on their meetings as well as the programme schedule. The buyers and sellers will be listed on the app and appointments can be made online.”

“We have given a stress on campaigning through social media for the event, especially through LinkedIn groups. The promotional efforts were extended to Facebook, Twitter and YouTube. Live Twitter feeds and Tweet mirror will be an attraction at the event and will be used to attract buyers”, he added.

In his comments, the Tourism Minister said, “KTM will promote Kerala as the best tourism and business destination in the world. It will be a chance for tour operators and international buyers from new markets in the world to know the state better. To that effect we will be making the most of available technology to promote the event as well as the destination”.

Abraham George, President, KTM said, “KTM 2014 is undoubtedly a great platform for B2B networking; we expect it to host around 8,000 B2B meetings this time. Our preparatory activities have been very successful.”

“MICE tourism, wedding destinations and the charm of villages will be among the key themes of KTM 2014. Around 282 international buyers from nearly 60 countries and 938 domestic buyers have already confirmed participation this year”, he added.

Kerala IT News