XOLO launches Omega series smartphones on Twitter

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New Delhi: XOLO today announced the launch of Omega smartphone in two variants, Omega 5.0 and Omega 5.5, high on aesthetics and performance. Instead of going the traditional way, Xolo announced Omega through a virtual press conference hosted on Twitter. The innovative launch approach witnessed an interactive social press conference, joined by media and bloggers from across the country.

Omega is powered by the next generation true Octa-Core processor from MediaTek which ascertains blazing-fast performance. It runs on 1.4 GHz Octa-Core MTK6592M Processor, powered by Quad-Core 600MHz Mali™ 450 GPU and 1 GB RAM.

The beautifully crafted hardware of the Omega is completed with XOLO’s proprietary software platform, HIVE which offers range of new features and lets customers become the part of development team to provide the differentiated user experience to the android lovers.

Launched first on 8X-1000, HIVE is built on Android Kitkat v4.4. Since its launch, the software platform has evolved with user participation at its core. XOLO rolls out an OTA update every fortnight with various new features, performance enhancements and bug fixes, basis the recommendations shared by the users. What makes HIVE unique is that it allows users to share real-time feedback, new feature ideas, interact with the development team and other HIVE users through the CONNECT app .

Vishal Sehgal, Co-founder & Director of Lava International which also owns brand XOLO, said “As mobile technology evolves, our focus on bringing The Next Level to our customers gathers pace. Tomorrow’s smartphone user cannot be well-served without a perfect cocktail of hardware and software. And that’s exactly what Omega stands for.”

Omega 5.0 sports 8 MP rear camera with Sony Exmor R sensor and 2MP front camera. Omega 5.0 comes with 1 GB RAM and 8 GB internal memory, expandable up to 32 GB. Packed with 2,100 mAh battery, Omega 5.0 is priced at Rs. 8,999 and will be available starting December 10 onwards.

Omega 5.5 comes with 13 MP rear camera with Sony Exmor RS sensor for a delightful photography experience. Omega 5.5 offers 2 MP front camera. The device will be fuelled by 2,600 mAh battery and will be available at Rs. 9,999 from December 20 onwards.

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