Smartphone sales surpassed One Billion units in 2014: Gartner


Bangalore: Worldwide sales of smartphones to end users had a record fourth quarter of 2014 with an increase of 29.9 percent from the fourth quarter of 2013 to reach 367.5 million units, according to Gartner, Inc. In 2014, sales of smartphones to end users totalled 1.2 billion units, up 28.4 percent from 2013 and represented two-thirds of global mobile phone sales.

Apple with 20.4%, Samsung 19.9%, Lenovo 6.6%, Huawei 5.7% and Xiaomi 5.1% were the top five vendors as per the worldwide smartphone sales to end users in in the fourth quarter of 2014. Samsung had been in the top spot since 2011.

Samsung with 24.7%, Apple 15.4%, Lenovo 6.5%, Huawei 5.5% and LG 4.6% were the top five vendors as per the worldwide smartphone sales to end users for the year 2014.

“Samsung’s performance in the smartphone market deteriorated further in the fourth quarter of 2014, when it lost nearly 10 percentage points in market share,” said Anshul Gupta, Principal Research Analyst at Gartner. “Samsung continues to struggle to control its falling smartphone share, which was at its highest in the third quarter of 2013. This downward trend shows that Samsung’s share of profitable premium smartphone users has come under significant pressure.”

While Apple is dominating the premium phone market and the Chinese vendors are increasingly offering quality hardware at lower prices. “Chinese vendors are producing higher quality devices with appealing new hardware features that can rival the more established players in the mobile phone market. Brand building and marketing will be key activities in deciding which Chinese vendors can secure a foothold in mature markets”, said Roberta Cozza, Research Director at Gartner.

The availability of smartphones at lower prices accelerated the migration of feature phone users to smartphones pushing the smartphone operating system (OS) market to double-digit growth in most emerging countries, including India, Russia and Mexico. In terms of the OS, Android topped with 80.7%, iOS 15.4%, Windows 2.8% and BlackBerry 0.6%.

Worldwide mobile phone sales to end users totalled nearly 1.9 billion units in 2014, a 3.9 percent increase from the same period in 2013.

Kerala IT News