Trivandrum: Kerala Blog Express 2.0, the second edition of the campaign hosted by the Kerala Tourism to enable some of world’s foremost online travel writers to explore the State, was flagged off by Minister for Health, Shri V S Sivakumar from the capital city today.
Kerala Blog Express takes selected, ace bloggers from around the world on a two-week road trip across God’s Own Country to discover the beauty of the region and experience its unique culture.
“First organised in the financial year 2013-2014, the campaign was a huge success and drew very positive response from the participants”, said Anupama T V, Additional Director (General), Kerala Tourism.
Thirty travel bloggers / photographers / writers from 21 countries are taking part in the second edition of the Kerala Blog Express. The selection was carried out using an online voting scheme, from which the campaign management team shortlisted the participants.
“Numerous promotional schemes like Google ads, Face book ads and blogger outreach activities were employed for reaching out to the travel blogger community,” added Anupama. The winners were selected based on their profile, reach and number of votes.
While the first season in 2014 had 664 entries during the voting period, the second season saw 702 entries. Last year there were 27 participants from 14 countries.
Among this year’s participants which included two Indians, three were from Spain and Italy, two each from United States, Poland, United Kingdom, Philippines and a participant each from Brazil, Slovakia, Hungary, Finland, Uruguay, Mexico, Czech Republic, Greece, Israel, France, Indonesia, South Africa, New Zealand and Bulgaria.
In the course of the maiden Kerala Blog Express, the campaign micro site (keralablogexpress.com) recorded 2.5 lakh page views from all over the world. On Twitter, the 27 participants tweeted more than 8,000 times using the hashtag #KeralaBlogExpress.
Their pictures, descriptions and experience of God’s own Country were seen by more than two million people and more than 250 blog posts have been written.
Kerala Tourism is partnering the best hotels in the State so that the participants and crew can receive the best-in-class accommodation during the trip. The partner hotels are providing the hospitality free.
Kerala IT News