LG unveils next generation Optimus L-Series II smartphones


Bangalore: LG Electronics, a worldwide technology and design leader in mobile communications, has launched Optimus L-series II smartphones – LG L7 II Dual and L3 II dual, its next generation of Optimus L series devices. The widely successful L Series has evolved to include contemporary design aesthetics and innovations that improve on the original.

With more than 10 million Optimus L Series phones sold in the first 10 months, L Series II looks to continue this momentum with its sophisticated style and differentiated features.

LG’s L Series II smartphones are designed around LG’s L-Style philosophy, which seamlessly blends an ultra- contemporary design with a timeless layout. Optimus L Series II embodies the beauty of the first L Series but with a more refined touch. These new smartphones add four new design elements to LG’s design philosophy- Seamless Layout with minimalistic contours and graceful edges, Laser Cut Contour for elite craftsmanship with elite laser-etched details, Radiant Rear Design with pebble-like accents and Smart LED Lighting on the home button.

According to Amit Gujral, Head Marketing, LG Mobiles, “The smartphone market is growing at an incredible pace, and the global mobile subscribers is predicted to touch 3.9 billion in 2017. India is catching up fast to this smartphone race and, according to Gartner, mobile device sales in India are forecast to reach 251 million units in 2013, an increase of 13.5 percent over 2012 sales. With the launch of LG Optimus L7 II Dual and L3 II Dual, LG plans to reap the benefits of the intense smartphone demand in India, as well as to build on its heritage of technological innovation.”

The newly launched mid-range smartphones are the latest addition to LG’s Optimus family line-up. Both the gadgets sport a brilliant True IPS display, support dual SIM and run on the latest Android Jelly Bean. While the 4.3 inch L7 II Dual has a 1 GHz Dual Core processor, the 3.2 inch L3 II Dual runs on a speedy 1 GHz processor. L Series II also offers an expanded set of user-convenient features including those unique to LG smartphones such as QuickMemo and Safety Care.

Kerala IT News


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