Kerala startup Exploride raises over half-a-million dollars in pre-orders


Kochi: Exploride, a Startup Village-incubated company that has developed a futuristic hands-free display device for cars to combine music and GPS system, has raised more than half a million US dollars in pre-orders within 40 days of its international launch, a record-making feat for any Indian start-up company till date.

The Kochi-based company has already received more than 1,800 pre-orders from around 50 countries for the innovative product that combines display and gesture-recognition technology to provide hands-free access to maps, calls, texts, notifications, music and the onboard diagnostics of a car.

“Raising a whopping $ 512,718 in 40 days for a startup is a feat achieved by no other company in India,” said Sunil Vallath, Founder & CEO, Exploride. “We are so excited about the global response which validates our product.”

The product, known as Exploride Heads-up Display, has received orders from most parts of the globe, but the biggest pre-orders, priced and priced at $ 299 apiece, are from the US. The cutting edge small and portable product sits on the dashboard of cars and provides a safer and smarter navigation advice.

“Your car’s infotainment system, instrument cluster, navigation system, and your smart phone – all these compete for your attention while you drive. Exploride puts all of them in one place, on a transparent display, so that you won’t have to take your eyes off the road,” he explained.

The utility-packed device has GPS, LTE and Google maps that direct the driver through the best route, removing the need for a smart phone. It also has voice activated navigation that reminds the driver to take direction every time.

Not only that, the device shows speed, tyre pressure, fuel and other engine statistics. To top it all, its dash-cam records your driving street video which can be helpful in claiming insurance.

For Startup Village, this is the fourth successful global crowd funding campaign, a phenomenon that is now recognized and taught at IIM-Ahmedabad as a case study. The result is yet another successful feather in the cap for Department of Science and Technology, which pioneered the PPP model in India.

Kerala IT News