HLL’s ‘I am not shy’ campaign goes online

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Tvm: A year long nationwide confidence building campaign on contraceptive purchase, ‘I am not shy’ was launched today by HLL Lifecare Ltd. in Thiruvananthapuram on the occasion of the World Population Day. HLL will also promote the campaign through social networking websites and through the website ‘iamnotshy.com’.

The campaign and the website were launched by the Kerala Health Minister, Shri Adoor Prakash. HLL Lifecare Ltd., the largest manufacturer of contraceptives in the country aims to address the inertia of Indians in purchasing contraceptives, as population explosion remaining a grave problem for the nation.

Speaking on the occasion, M Ayyappan, CMD, HLL said, “World Population Day reaffirms the right of people to plan their families and future. It is an occasion to further scale up the activities aimed at helping the people to enjoy this right. We are launching the campaign, mainly targeting the marginalised and the young”.

According to a recent survey, one out of three Indians is still shy to buy condom from pharmacies and other shops, thus affecting the progress of family planning and leading to unprotected sex. The initiative by HLL is to address this ‘shy’ factor directly. As part of the campaign, HLL volunteers will also go to public places like railway stations and bus stands, and will distribute condoms and other contraceptives free of cost along with brochures to raise awareness levels.

HLL produces over 1.316 billion condoms annually and this accounts for 10 percent of the total global production. ‘Moods’ brand of condom from the staple of HLL portfolio is available in 19 variants and was selected as ‘Super brand’ and ‘Power brand’ in India. HLL had recently set up a Condom Shop in Technopark, Trivandrum and plans to put up condom vending machines and shops in other IT Parks.

Kerala IT News

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