Kerala Tourism takes Onam celebrations online with video pookalam


Tvm: The famous Onam festival of God’s Own Country has taken a floral route to the virtual world of celebrations this year. An innovative pookalam, the hallmark of the harvest festival, adds colours to the website of the Kerala Tourism Department. The colourful flower bed is made of mindboggling 600 video clips about Kerala, from the traditional Onam cuisine to the enchanting backwaters to the Ayurveda to the calm beaches of Kerala.

The online flower decoration offers a captivating tour through the diverse and fascinating facets of Kerala, which is hailed as one of the must-see destinations in the world.

State Tourism Minister, Shri A P Anil Kumar said that apart from sharing the home scenes with the non-resident Keralites by giving a virtual journey through video clippings, the Government also wanted to take this unique experience to the whole world, especially to the prospective visitors. “Every aspect of Kerala is represented in the virtual ‘pookalam’ and it is going to be as tasty as a sumptuous Onam feast,’’ he added.

Every click on a petal in the ‘pookalam’, conceptualised and designed by Invis Multimedia, takes the visitor through scenic destinations, different tourism products, cultural events, traditional cuisines and social facets. According to the Tourism Department, the video collection is aimed at giving a complete feeling of Kerala in its fullness. 

There are more than 600 videos on the list of thump images on the ‘pookalam’, including the snakeboat races in Alappuzha and Aranmula, the majestic Thrissur pooram and even recipes of more than 30 traditional dishes. There are also video clips of more than 200 destinations in God’s Own Country. Each thump image is linked to a corresponding video that the user can open with a double click.
Kerala IT News


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