New gTLDs for Brands, Communities and Cities from January 2012

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New Delhi: New categories of Generic Top Level Domains (gTLDs) will be introduced by Internet Corporation for Assigned Name and Numbers (ICANN) for Brands, Communities and Cities and Regions. Applications for the first round of these gTLDs will open on January 12, 2012 and run until April 12, 2012. During this time frame, organisations will be able to propose and apply for new generic top level domains associated with particular interests or business sectors.

Rod Beckstorm, President & CEO, ICANN said this today at a seminar organised jointly by the Centre for Development of Advanced Computing (CDAC), Department of Information Technology (DIT) and the National Internet Exchange of India (NIXI). These domain names are likely to help organisations enhance branding, revenue, security, and user interaction. The availability of new gTLDs will create an unique opportunity for fast-acting organisations to define and acquire their own online namespace.

With this, Brand owners such as corporations, sports teams, and other high-profile entities can protect their brands and trademarks, enhance brand trust, and create new ways to extend their brand and services to partners, resellers, and customers. Groups of like-minded organizations that share common missions, goals, and challenges can promote commercial or non-commercial offerings to better promote, protect, guide, and serve their communities. Cities and regions can promote greater recognition of their areas, city names, town and other geographical indicators.

Internet domain names have come to play an important role in socio-economic activities of mankind, especially in this Internet age. The importance and impact of the Internet on modern society can be gauged by the fact it transcends every aspect of human activity from knowledge to entertainment, and communication to regular chores like shopping and banking.

ICANN, the global body which manages Internet names and numbers, works to ensure a secure, stable and unified global Internet. It is based on the multi-stakeholder concept, which allows everyone with an interest in the Internet to participate in its work. Very recently, ICANN has made a major breakthrough by opening the doors to new gTLDs. This new initiative can be seen as a strategic move aimed at increasing choice and competition for all Internet users. Through this announcement, ICANN has opened up its policy and permitted not only country names and institutional names but also new gTLDs, which were earlier limited to .edu, .com, .org etc.

Kerala IT News

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