Flytxt announces partnership with Etisalat Zantel in Tanzania


Tvm: Flytxt, a technology leader in mobile marketing and campaign management, today announced that Zantel, one of the fastest growing telecom operators in Tanzania, has selected Flytxt for its subscriber engagement initiative. With this partnership, Flytxt will provide Zantel with the technology and marketing consultancy that will allow the company to extend personalised and intuitive marketing offers to its subscribers, thereby, enhancing the customer experience.

The comprehensive mobile campaign management platform from Flytxt with advanced analytics capabilities will enable Zantel to provide right offers to the right subscribers at the right time. At the same time, the platform will enhance customer experience by ensuring that the privacy preferences of the subscribers are strictly maintained. The ability of the platform to manage closed loop marketing campaigns with automated reward provisioning generates maximum conversion and optimises ROI on marketing offers. Flytxt’s marketing consulting service further enhances the capability of designing and managing high ROI marketing campaigns.

Ahmed Mokhles, Chief Commercial Officer, Zantel & Sr. VP, Etisalat Group said, “I strongly believe that with the deployment of Flytxt platform on our network, we can elevate the customer experience to the next level and strengthen our customer relationship further by providing precisely targeted offers and content. We selected Flytxt not just for their matured technology but also for their consulting capability and proven global expertise in successfully managing a wide variety of mobile campaigns.”

Speaking on the partnership, Dr. Vinod Vasudevan, CEO, Flytxt said, “It is an extremely exciting feeling to be part of the Tanzania’s mobile growth story along with Zantel. Our technology is designed to enhance marketer’s efficiency and allow them to be more creative and innovative in their mobile campaigns. This partnership will provide Zantel further impetus to stay ahead of competition by providing greater customer satisfaction.”

Flytxt offers its solutions to several leading operators across South Asia and Africa with a combined subscriber base of over 250 Million. With its corporate office in Netherlands and its global delivery centre at the Technopark in Trivandrum, Flytxt has presence in Delhi, Mumbai, London, Nairobi, Lagos, Colombo and Johannesburg.

Etisalat is one of the world’s fastest-growing telecom groups, rapidly expanding across Asia and Africa servicing over 135 million customers in 18 countries. Zantel is the official brand name for Zanzibar Telecom Limited, the fourth mobile service provider in Tanzania and part of Etisalat.

Kerala IT News


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