Hutch, Sri Lanka plugs in to Flytxt for Customer Experience Enhancement


Tvm: Flytxt, a global technology leader in mobile marketing and campaign management, today announced the expansion of its footprint in South Asia with the deployment of its solution with Hutch, Sri Lanka. With this Flytxt has made a foray into the Sri Lankan Market with the addition of one of the fastest growing mobile operators there. Flytxt now offers their services to mobile operators across Europe, Africa and Asia.

The integration of Flytxt platform with Hutch will enable the company to establish and maintain a meaningful conversation with its subscribers while understanding their preferences with greater precision. The platform is designed to streamline and automate the marketing operations for higher efficiency with real time reporting. This will enable Hutch to achieve higher visibility of their marketing performance. Flytxt brings with it a result driven marketing consultancy team, which will allow Hutch to craft highly effective and impactful mobile marketing campaigns aimed at their subscribers.
In a release, Anand Prakash, COO, Hutch said, “We are committed to consistently deliver our brand promise to our subscribers. Our customers associate us with best in class, innovative and convenient services. Keeping up with this expectation, we recognized the need to tailor our offers according to individual needs and honour the preferences of our customers on how and when they want to receive these offers. We believe Flytxt’s proven ability and deep experience in mobile marketing will add significant enhancement to our customer experience and we will continue to benefit from their in-depth expertise in keeping our customers happy”.

Dr. Vinod Vasudevan, CEO, Flytxt, said, “We are extremely happy to associate with Hutch, Sri Lanka. Our mobile marketing solutions have set benchmarks in the industry and now Hutch subscribers in Sri Lanka will be able to derive excellent benefits from it. We constantly strive towards facilitating mobile operators to create strategic marketing programs and enabling them to effectively manage their subscriber base. I am confident that with our solution, Hutch will attain significant acceleration in achieving their business goals.”

Hutchison Telecommunications Lanka, a subsidiary of Hutchison Whampoa Group, provides mobile telephony service under the ‘Hutch’ brand in Sri Lanka.

With its corporate office in Netherlands and its global delivery centre at Technopark, Trivandrum, Flytxt has a worldwide presence.

Kerala IT News


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