Dansk Supermarked selects Infosys for cross-channel commerce programme


Trivandrum: Dansk Supermarked A/S, a leading retailer in the Nordics has engaged Infosys, a global leader in consulting and technology, as its strategic partner to transform its cross-channel commerce program. Through this engagement, Dansk Supermarked A/S which has over 1,300 stores across Denmark, Sweden, Germany and Poland will provide its consumers a seamless and convenient cross-channel shopping experience.

Infosys was selected by Dansk Supermarked A/S for its capabilities in delivering end-to-end digital commerce programs for global retailers. This transformation program will start with Bilka.dk, one of Dansk Supermarked’s store chains and is expected to help increase Bilka.dk’s sales to 2.4 Billion Danish kroner by 2016.

In a release, Alan Jensen, IT Director, Dansk Supermarked A/S said, “This cross-channel commerce program is a key enabler for our business growth strategy and we are partnering with Infosys to leverage  its strong digital commerce expertise, technology leadership and understanding of the retail industry to accelerate growth for Bilka.dk.”
Karmesh Vaswani, VP & Head – Europe; Retail, Consumer Packaged Goods & Logistics, Infosys added, “We look forward to partnering with Dansk Supermarked on this strategic program. This will further increase our commitment to the retail and consumer market in the Nordics. Our success metrics for this program are linked to Dansk Supermarked creating new benchmarks in digital excellence across the European retail industry, while improving its profitability, competitiveness and innovation.”

Dansk Supermarked A/S and Infosys will bring together their complimentary domain and technology expertise in the retail industry to co-create a cross-channel commerce solution that can be reused by both for similar business opportunities.

Infosys has been involved in over 80 digital commerce engagements for leading retailers globally. The digital commerce proposition of Infosys will help Dansk Supermarked A/S to realize business value and ensure consumer delight by providing an ‘anything, anytime, anywhere’ retail experience for its consumers.
Dansk Supermarked A/S owns the grocery chains føtex, Bilka and Netto, and has around 43,000 employees. The Group has 1300 stores in Denmark, Sweden, Poland and Germany and generated an annual turnover of dkk 54 billion in 2011.

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