New Delhi: Sistema Shyam TeleServices Ltd. that nationally operates its telecom services under the brand MTS with over 16 million customers has announced that it is all set to launch an extremely innovative service called MTS mPOS. This service offers acceptance of card-based payments through mobile phones and tablets. It is an easy to use, hassle free, economical and a mobile substitute to the conventional Credit / Debit Card swipe machines (Electronic Data Capture Machines).
MTS mPOS is bound to add another dimension to retail and home delivery services, wherein even small shop owners like small chemist shops, provision stores, delivery boys etc will be able to offer ‘payment by card option’ to the customers anytime anywhere. This service reduces the high hardware costs of a conventional POS terminal & the monthly maintenance charges involved.
The details of the Credit / Debit Card are encrypted at the time of swipe. The application uses Smartphone’s data connectivity to send the packet out to the host servers. At no point is the card data saved on the phone or on the mPOS attachment. Hence, the transactions conducted are completely secure and safe. The entire end-to-end solution is PCI (Payment Card industry) DSS (Data Security Standards) compliant.
This service will be extremely useful for retailers, home-delivery based service models like e-commerce players, food chains, pizza delivery outlets and companies into direct sales model like FMCG, Insurance providers etc.
MTS in partnership with the solution provider is rolling out a pilot with India’s leading e-commerce retailers like Flipkart.com and Yebhi.com wherein MTS would provide MTS MTag 3.1 Smartphones and the data services required. This pilot makes MTS, the first telecom company in India to roll out this kind of an initiative. MTS shortly plans to launch this service nationally.
The total bundle (MTS MTag 3.1, mPOS attachment & One year Data plan) would be priced between Rs.3,000 – 4,000. The average monthly spends on usage of MTS mPOS would be between Rs.200 – Rs.300.
Reports by IAMAI and Frost & Sullivan peg the mCommerce industry in India at Rs.400 Crore and it is expected to go up to Rs 2,000 Crore by 2015. It is also significant to note that India with 900 million mobile phone users and over 290 million active Credit / Debit Card users offers immense potential for mPOS.
Kerala IT News