Kerala Tourism to launch new set of mobile based services


Trivandrum: Tech-savvy Kerala Tourism, a pioneer in using information technology with innovative products, will launch a fresh set of mobile-based services and IT-based projects to make the passage to God’s Own Country a hassle-free and more pleasant experience. The new products like mobile website, WAP guide, applications and Bluetooth Kiosks will be unveiled tomorrow.

A P Anil Kumar, Minister for Tourism said, “The world is making a transition from web based tools to smart phone based tools. Kerala Tourism is hence making another ground-breaking move with this new array of mobile products to seize the growing opportunity and stay put a notch above our competitors. For the tourists travelling to Kerala, these products will prove to be their e-guardians by giving with a comprehensive supportive and protective cover rather than being just e-guides”.

Suman Billa IAS, Secretary, Tourism said, “The visitors who are connected with their smart phones and mobile apps will be able to explore the destinations in the State without external support, but by using these unique products which will provide a wide range of features like tour planning, updates, guidance, destination details.:

Rani George IAS, Director, Kerala Tourism said, “Besides these tools, the Tourism Department is setting up bluetooth kiosks matching with international standards at key places like international airports within the state to help the tourists coming to the State”.

This is the latest offer from the stable of Kerala Tourism that has won the national Tourism Award for its website five times in the last decade, recognizing its innovations. Kerala Tourism started exploring mobile technology as early as in 2006. The IT initiatives for travellers and industry, social media campaigns like micro-blogging, social networking, travel social networks, photo sharing, brand video channel on Youtube, Facebook fan page, web-based campaigns, etc have given edge to Kerala to win the award.
Kerala IT News


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