migrates to Windows Azure platform


Kochi:, a pioneer in Indian online shopping space has adopted Microsoft’s Windows Azure platform to meet the growing traffic on their e-commerce portal. Windows Azure’s ability to scale as per demand, combined with other business critical features like high availability, resiliency to hardware failures, ability to upgrade applications without downtime helped to quickly make a decision in favour of cloud versus on-premise deployment.

Windows Azure helps run the application on the latest versions of the cloud platform through automatic upgrade of Compute / database versions along with patches and updates, enabling to focus on its core business of selling online versus the need to manage a large and complex IT environment.
Post the adoption of Windows Azure, can easily manage the high traffic on its portal and smooth buy / sell of various products. On an average, thousands of paying customers shop on the portal daily and many more browse through various categories of the website in search of a particular product. Witnessing the increase in online shopping trend in India, the company is expecting exponential growth in the near future.
Srikanth Karnakota, Director, Server & Cloud Business, Microsoft India said, “ is one of the largest e-commerce players which has adopted Windows Azure cloud platform for meeting its demand of the growing customer base. This platform will ensure smooth customer experience and will strengthen its position in the e-commerce industry. The capability to scale-up and scale-down as per the requirement makes Windows Azure platform the best solution”.
K Vaitheeswaran, Founder & CEO,, said, “Since 1999, when we started India’s first online shopping site, we have been using Microsoft applications for our business. When we observed scalability challenges on our site given the rapid increase in traffic and transactions, we decided to move to Cloud Computing and it was an easy decision to opt for Windows Azure. We are now ready to welcome millions of shoppers to without any worries.
Kerala IT News


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