iProspect partners with Visual IQ for attribution management solutions

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Kochi: Boston based internet marketing company, iProspect today announced its partnership with cross channel marketing intelligence provider Visual IQ to provide attribution management software solutions to its clients. iProspect will utilize Kochi based Visual IQ’s IQ Intelligence Suite to help measure the influence of multiple online and offline channels on the overall success of their clients’ marketing ecosystem.

Using performance data, the IQ Intelligence Suite provides marketers with attribution management insights that allow them to quickly and easily understand cross channel impact as well as the reach, cost and true return of each marketing tactic. Unlike inaccurate and antiquated ‘last click’ measurement techniques that assess the relative impact of efforts in isolation, the attribution management insights and actionable recommendations delivered through the IQ Intelligence Suite provide a clear picture of performance and opportunities for improvement across any and all marketing channels.

“Assessing campaign performance can be incredibly difficult due to the use of multiple marketing channels and tactics, but it has become extremely important as brands want to maximize every penny of their budgets,” said Manu Mathew, Visual IQ co-founder & CEO. “For agencies like iProspect that are managing cross channel marketing efforts across a multitude of clients, tools like the IQ Intelligence Suite make it easy to overcome the data overload and deliver much more accurate recommendations and improved marketing performance. We are very pleased that iProspect recognizes the value of our products and look forward to a prosperous relationship.”

“Powerful tools like Visual IQ’s IQ Intelligence Suite help us provide clients with an accurate snapshot of marketing performance so we can make smarter decisions with marketing spend. We selected Visual IQ as an attribution partner because it’s products enable more informed decisions and more accurate measurement of the efforts our clients put in market,” said Brian Kaminski, President of iProspect

In Q2 of 2012, Visual IQ was named a leader in both The Forrester Wave™: Interactive Attribution Vendors and The Forrester Wave™: Cross-Channel Attribution Vendors. Visual IQ currently manages over $5 billion in media spend on behalf of its clients, which include two of the top three national advertisers, as well as two of the top three agency holding groups.

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