Kerala topples Taj Mahal in Google search trends for 2012

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Trivandrum: Kerala has edged out the Taj Mahal to become the number one travel destination in the Google’s search trends for India this year. Munnar is also on the list of Top 10 Indian travel destinations on Google’s Zeitgeist site showing search trends from around the world. According to the search trends in the travel category released by Google for 2012, Munnar was number nine.

Minister for Tourism, Shri A P Anil Kumar described the two listings for Kerala, including the number one spot, as a ‘great encouragement’ for the State. “Kerala Tourism is a leader in online promotional activities of the state. We are one of the first government establishments to make use of the internet to reach out to the world,” he said.
 
Google’s Zietgeist, which covers all search categories, answers the question of what the world searched for in a particular year. The trending for the year means search queries with the highest amount of traffic over a sustained period compared to the previous year. Most searched are the search queries with the largest volume of searches. Zeitgiest also contains highest searched subjects and topics.
 
“Kerala Tourism is a leader in coming up with innovative ideas. We have also engaged social media networks like Facebook and Twitter for promoting destinations in the State,” said Suman Billa IAS, Secretary, Kerala Tourism.
 
Rani George IAS, Director, Kerala Tourism said, “The user friendly website of Kerala Tourism appeals to a visitor or a potential visitor to the state or anyone wanting to know more about the state because it provides all the information required about destinations and facilities at the click of a key before starting the journey.”
 
Kerala Tourism website (keralatourism.org) is one of the most popular tourism destination websites in India. The site attracts over 250,000 unique visitors every month. The Kerala Tourism gets around 6 million views every year on YouTube.
 
Kerala IT News

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