HCL Infosystems ties-up with Big Bazaar to offer HCL learning product

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Trivandrum: HCL Learning, the education & learning division of HCL Infosystems Ltd., announced its partnership with Big Bazaar to offer HCL Learning products in their respective stores across the country. This initiative, to offer quality education through technology is aimed at reaching students and parents directly through an organized trade channel.

With examinations on the anvil, parents need quality educational products for the best possible preparation for their children such as the MyEduWorld Marks Booster pack, which is available on a pen drive in the Big Bazaar stores. At major Big Bazaar outlets, the customers will be also be able to see a live demonstration of the product. As part of the tie-up with Big Bazaar, HCL has introduced a special offer MyEduWorld Marks Booster Pack: ‘1+1 Free’ – launch offer (available for all grades except grades 5 & 7).

Speaking on the occasion, Rothin Bhattacharyya, EVP – Marketing, Strategy, Corporate Development, HCL Infosystems said, “The tie-up with Big Bazaar is part of our strategy to advance into the B2C space apart from our presence as a leading B2B learning solutions provider. Digital Learning is the way forward in the education space even as we see increasing usage of learning in mobile devices. Aiding in this trend is the availability of a disruptive product like MyEduWorld rich marks booster learning content that offers student scope for not only revision and practice but also a platform to continuously evaluate and improve their preparation levels for examinations. I am very positive that the availability of our products in retail will be another significant step in the growth of digital learning and students, teachers and parents will all benefit. ”

MyEduWorld, an interactive learning product from HCL, is a first of its kind product in the country that helps the child learn at his or her own pace at home or even while travelling. MyEduWorld educational platform is available on both Android Tablets & for PC/Laptop users on Windows platform.

Kerala IT News

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