Book Reviews
Viral Loop, the Power of Pass-it-on By Adam L Penenberg
Sceptre/Hodder & Stoughton, 2009
Reviewed by Georgy S Thomas
The word viral has its origins in medicine. But there’s some divergence between how it’s understood in the physical world and in the virtual world. Most people do not spread viruses intentionally in real life. But online, while there are harmful viruses designed to make users unintentionally spread them, users also enthusiastically spread the word about sites they dig, a process referred to as going viral.
Wired For Thought by Jeffrey M Stibel
