New Delhi: The Cellular Operators Association of India (COAI), the mobile telecommunications industry body, which represents over 70 percent of the industry by revenue, has updated its logo and brand identity, positioning itself to lead the opportunities of the new era in the sector, in tune with the emerging trends and demands of the customers.
The new logo adds dimension and motion to the previous logo. Together the cells represent the industry and its components, the voice of the industry and the inclusion of all players big and small in the emerging converging eco-system. The graphic as a ‘speech bubble’ represents leadership through social & economic inclusion. As a ‘dream bubble’ it represents the future of India as an information society and thought-leader. As a ‘cloud’ it represents technological ubiquity and innovation, and virtual technology – the future.
Speaking on the occasion, Himanshu Kapania, Chairman, COAI said, “The rebranding activity is a part of our effort to be abreast with the changing trends in technology and customer demands. The industry and the Association have evolved over the years adapting to the global standards and best practices. We see COAI continuing to take its established leadership position in the sector, which has emerged as the second largest telecom market of the world”.
“Given the increased convergence of the multiple industries, we felt there was a need not only for the cellular operators but related ICT players too to come together and work towards the next era of development for this highly promising sector. There is more to come as we break out into the emerging technology era and with the rebranding activity, we continue our journey as leaders into the new era ahead,” said, Marten Pieters, Vice Chairman, COAI.
According to Rajan S Mathews, Director General, COAI said, “What started as an association of telecom service providers in the country has today expanded to be a thought leader in the industry, with members including mobile service providers, telecom infrastructure players, telecom equipment manufacturers among others and is still expanding to include other allied and critical stakeholders of the sector.”
The new logo represents the transition from a dominant voice to a dominant data environment and a converging mobility business which calls for more inclusive approach to the entire sector.
Kerala IT News