Kerala Tourism launches new Backwaters campaign on Twitter


Trivandrum: In a first by a tourism board in the country, Kerala Tourism has chosen the virtual world to launch its path-breaking new Great Backwaters campaign. Ahead of the traditional media, the Great Backwaters campaign to unveil Kerala’s majestic backwaters as a single destination and a once-in-a-lifetime experience like the Great Wall of China or the Grand Canyon of US was launched on the Twitter on October 21.

The fans of Kerala Tourism on Twitter (@KeralaTourism) have already welcomed the campaign’s launch by enthusiastically tweeting with the hashtag #GreatBackwaters in large numbers.

Kerala Tourism is a pioneer in using the innovative means of technology to promote its destinations. The Kerala Tourism website (, which has won several national and international awards, is considered one of the best tourism websites in the world. The department’s Twitter and Facebook accounts are followed by tens of thousands of fans around the world.

Suman Billa IAS, Secretary, Kerala Tourism said, “It is a tribute to the millions of travellers across the world who embrace technology everyday in knowing about and visiting their favourite destinations”.

Kerala Tourism has set up a separate micro-site (, in which a frontline image of the campaign is hidden. The image from the aerial photography of the backwaters under the campaign is revealed bit by bit with each tweet on hashtag #GreatBackwaters. The entire image will be revealed once a considerable number of tweets with the hashtag appears.

S Harikishore IAS, Director, Kerala Tourism said, “Kerala Tourism has always been in the forefront in digitally promoting destinations in the state through new and innovative technology. The launch of the Great Backwaters campaign on the social media before any other medium is yet another demonstration of our commitment to connect with the fans of God’s Own Country wherever they are”.

During the last monsoon, Kerala Tourism had launched a gesture-controlled website ( showing images of rains captured by the department’s Facebook fans to showcase the imagery of the monsoon season.

The Twitter campaign will be replicated on Facebook and Kerala Tourism will also start a blogger outreach campaign. The social media campaign will also be extended to Kerala Tourism’s official Pinterest account asking people to create a backwater board on their Pinterest profile.

Kerala IT News