Essar Telecom’s yuMobile joins hand with Flytxt in Africa


Tvm:, Flytxt, the leading mobile marketing and advertising technology company based in Technopark, Trivandrum, today announced the addition of the yuMobile to its client portfolio. yuMobile will deploy Flytxt’s integrated carrier class mobile marketing software platform NEON on its network in Kenya. The integration of Flytxt’s Solution to its network will enable yuMobile to offer on time, contextual and relevant promotions leading to highly personalized marketing messages and in extending greater value to its rapidly increasing subscriber base.

Launched in December, 2008, Essar Telecom Kenya is Kenya’s fourth mobile cellular network under the brand ‘yuMobile’. With a subscriber base of over 1.4M subscribers, yuMobile achieved the fastest network rollout speed in the region, by achieving countrywide coverage in approximately 10 months from launch and offers subscribers competitive call rates.
NEON, a 3rd generation marketing platform for mobile operators is built on Flytxt’s decade long experience in mobile marketing and advertising industry. Flytxt’s platform enables operators to generate incremental revenue by allowing them to conduct personalized customer engagement campaigns.
Balaji Srinivasan, Marketing Head, yuMobile said, “We are pleased to join hands with Flytxt to help us enhance the customer experience of our subscribers. We have always endeavoured to provide our subscribers with innovative and meaningful experiences through our services. With Flytxt solution, we will only take a step forward in that direction and we are confident that our subscribers will be able to derive maximum benefits from our specially crafted offers for them, which means ‘Right product for Right Customer’.”
Speaking on the new customer acquisition, Dr. Vinod Vasudevan, Group CEO, Flytxt, said, “We are delighted to be associated with yuMobile. Our solution has proved time and again to significantly reduce churn and enhance revenue for operators. We are confident that our solution and our product consulting experts will deliver incremental revenues for yuMobile.”

With yuMobile on board, Flytxt continues on its growth path and planned expansion in the African region. Flytxt has to its credit clients like Aircel and Reliance in India and has in-depth understanding of the telecom landscape with high competition and high growth markets. Flytxt’s extensive experience in mobile marketing will help operators to stay ahead in the rapidly evolving telecom market and constantly decreasing ARPU in Africa.

Kerala IT News


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