Kochi: Vodafone India and ICICI Bank today announced the launch of ‘M-Pesa’, an unique mobile money transfer and payment service in Kerala. The service was formally launched today in Kochi by Suresh Kumar, Operations Director – South, Vodafone India in the presence of S Murali, Business Head – Kerala and Suresh Sethi, Business Head – M-Pesa.
M-Pesa effectively leverages the combined strengths of Vodafone’s global expertise in the domain of mobile payments and significant distribution reach in India plus the security of financial transactions provided by ICICI Bank. This service will now be available across 63 Tehsils in 14 Districts in Kerala through 1,800 specially trained authorized agents including 29 Vodafone exclusive stores.
Highlighting the relevance of M–Pesa for the residents of Kerala, Murali said, “Vodafone is always at the forefront to introduce innovative products and services that enrich the lives of our customers. We are delighted to bring to Kerala, M-Pesa, a world class mobile banking service, in partnership with ICICI Bank. M-Pesa, is a safe, secure and convenient service to transfer money and make payments beyond the reach of traditional banking channels. For households where the earning members migrate to larger cities for earning livelihood, ‘M-Pesa’ will be the best way to send money back home to their families.”
Sethi added, “Vodafone is the world’s largest and leading provider of mobile payment services through M-Pesa, which offers millions of people including the unbanked and underserviced sections of society, basic financial services. Financial inclusion is a national priority and we believe that with M-Pesa, we now have the ideal offering to facilitate the same across the country in compliance with all applicable regulations.”
The innovative use of mobile technology makes it possible for customers to enjoy a fast, simple and secure way to transfer money and make payments. Using their M-Pesa account, customers can at their convenience:
- Deposit and withdraw cash from designated outlets
- Transfer money to any mobile phone in India
- Remit money to any bank account in India
- Make payments to recharge mobile, clear utility bills and for DTH service subscription
- Shop at select shops
- Deposit money & earn interest
- Participate in e-commerce / m-commerce.
Kerala IT News