Kochi: Cied Technologies, a startup incubated at Startup Village, Kochi has launched its mobile love app named ELOP. Since its introduction in early 2014, the initial desktop version of the app was a runaway hit, counting over 30,000 users in 130 countries in a short span.
Developed by five budding entrepreneurs while still in a college in Kerala in 2013, the app had seen a popular acceptance, resulting in a wide user base in a short while. The group had then formed Cied Technologies to take the concept forward, and had been chosen for mentoring and incubation at Startup Village. The ELOP app currently boasts of a success rate of 10% which is a reasonable figure in the world of similar products.
According to Akash Mathew, CEO & Founder, CIED Technologies, “The app is popular as it is a safe and easy way of expressing love, saving the embarrassment and awkwardness, while trying to protect friendships. Recently ELOP got an investment of around Rs. Seventy lakhs.”
While the app reduces the pestering of random profiles as it works through Facebook and the persons contacted are in the known friends list. The user adds friends to his ‘Crush List’, at which moment the app anonymously notifies the added person. If the user wants to express his or her love or interest in another user, he or she can send song dedications to arouse curiosity. The first user can send hints which the receiver can approve of by liking it. If the other person also adds the first person to his/her crush list, both are notified. In case the target ‘crush’ is not an ELOP app user, the dedications and hints could be sent to their email or mobile phones via SMS.
At present the ELOP team is running a Campus Ambassadors Programme to make the app more comfortable and accessible to the users. “The aim is to create a network of students ambassadors across campuses in the country. Students can use the App to select the ambassador for their campus by using an ‘awesome’ voting button on the app. We are currently running it in 20 campuses across India”, adds Akash.
Kerala IT News