Tvm: Mobile marketing technology player Flytxt has brought on to the web a new thought leadership initiative that promises to provide actionable intelligence which the company has gathered from its experience.
Christened Mobile Marketing Mantra, this initiative is a blog that Flytxt is showcasing in collaboration with industry experts. “This blog strives to provide actionable intelligence which we have gathered from our decade long experience partnering with mobile operators and brands across the globe,” according to Thomas Schuster, Co-founder and Sr VP (Product and Technology), Flytxt.
To feature articles on topics ranging from mobile marketing technology, mobile operator’s marketing practices, views and trends in mobile marketing, ROI measurement, tips and tricks for marketing success and updates, the Mobile Marketing Mantra blog promises to bring in a fresh look at mobile marketing and its various avenues.
Technopark based Flytxt is a leading player in the mobile marketing technology scene and has its immediate focus on India and the neighbouring countries, Middle East and South Africa.
Flytxt, for the past decade, has been running a slew of mobile marketing campaigns, and providing a technology platform solution for the operators. As Schuster points out , these years have seen the company closely understanding and solving some of the challenges faced by mobile marketers. “From conducting large scale campaigns, measuring the net impact, to maximising returns on investment, the challenges are many,” he adds. The mobile marketing blog aims at taking a serious look at the current day mobile marketing technology scene.