July Systems’ IPL on Mobile scores big


Bglr: From Jammu to Trivandrum, the IPL on Mobile initiative – Mobile Internet Experience (MIX) – launched by July Systems has been on a dream run. The technology company, which had unveiled its exclusive IPL on mobile service recently, has witnessed as many as 7,00,000 IPL videos being watched by users on  their mobile phones via Mobile Internet during the past fortnight.

According to an official spokesperson for July Systems, the number is growing at a rapid rate each day. The current number translates into just over 2000 hours of videos downloaded and viewed by users on their mobile phone. The simplicity of accessing this free service has made it extremely popular, with users dialing in from towns and cities all across India. We have had viewers from Jammu to Trivandrum closely following IPL on Mobile, by simply dialing the MIX toll free number 08 123 123 123 from the mobile users across India. This apart, IPL enthusiasts are also accessing their favorite matches through m.ipl20.com on their mobile handsets.

July Systems’ MIX platform provides cricket-fans the facility to enjoy live ball-by-ball updates, action replays, video scorecards, cheerleader videos, and many more exciting features. Majority of the users access the IPL on basic GPRS mobile phones and there is a clear leader when it comes to choice of phones being used to watch the IPL; with Nokia accounting for 65per cent, followed by Samsung, LG, BlackBerry and Sony Ericsson accounting for 30per cent. 

According to Prem Bhatia, President, July Systems, “The response from users across India has been astounding.  The rate at which mobile phone owners in India are watching IPL matches on their phone is a testament to the value, simplicity and the premium content the service offers. Feedback from consumers has been positive and it is encouraging to know that users across the country from the smallest town to the biggest metro are all enjoying same experience on their mobile phones.”

July Systems’ MIX delivers the IPL across all telecom operators and on more than 6,852 different GPRS-enabled handsets, including those that do not have multimedia and video capabilities. IPL on MIX is now available to a dramatically larger demographic, who may not be able to afford a television set or cable TV, but have all come to depend on their mobile phones, the company official added.

Sanjeev Ramachandran
Kerala IT News


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