Indiavision launches live news streaming on Idea


Kochi: Indiavision, a leading Malayalam news channel has tied up with IMImobile, a global technology partner for operators, media providers and enterprises, to provide a highly flexible and robust platform for Idea subscribers in Kerala to access live news broadcast on their mobile handsets.

Indiavision live news broadcast is first of its kind voice subscription pack, where Idea subscribers can listen to the live news on their mobile anywhere anytime, through IVR. Aimed to facilitate Idea Cellular’s service of catering to the infotainment needs of consumers; IMImobile will allow users to access latest news at a press of a button while on the move. This live news broadcast service created by IMImobile is first of its kind innovation in the telecom VAS space.

In a release, Jamaludeen Farooquee, Resident Director, Indiavision said, “We always wanted to associate ourselves with the companies who offer a qualitative return to our existing pack of business. This integration with IMIMobile and Idea Cellular will enable us to reach out to the target audiences in a more personalized manner but will also act as an additional support system for our viewers to get live news feed”.

Madhavan Iyer, VP (Managed Services), IMImobile said, “We are delighted to offer this unique value proposition for both IndiaVision and Idea Cellular to reach out to their respective target audiences. We at IMImobile always offer innovations and have always emphasized on providing a platform to our clients that enables them in reaching a wider audience.” He further added, “We are confident that our domain proficiency, in-depth industry knowledge and the innovative technology will prove to be a fruitful association for these two established industry players. Our engagement with both the companies is a further confirmation of IMImobile’s deep expertise and clear value add in the delivery of managed value added services.”

The IMImobile products and services portfolio is built on a core modular service platform called DaVinci that delivers a wide range of carrier-grade services including rich address book, social aggregation, mobile advertising, music, messaging solutions, mobile marketing, storefronts, portal management and call completion services.

Kerala IT News


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