APC launches 600VA UPS for PC market


Tvm: APC, a global leader in critical power and cooling services, today launched a high performance 600VA PC UPS, designed to protect valuable PCs from harmful voltage fluctuations. The new BR600CI-IN UPS protects sensitive electronics of a PC from extreme voltage fluctuation through its ‘Automatic Voltage Regulation’ feature. It also offers customers 21 minutes of reliable backup time, superior 7.5Ah battery, generator set compatibility and 2-year warranty on UPS and battery.

In a release, Gaurav Burman, Director – Transaction Sales, APC commented, “The new BR600CI-IN fits perfectly into the new age digital lifestyles of our customers through its sleek design, technology excellence and affordable price point. Desktop PC sales accounts for nearly two-thirds of total PC sales in India and is showing a significant YoY increase. We are seeing an increase in the PC-UPS attach ratio primarily due to the huge vagaries of power supply in the country”.

Sridhar Laxman, Director – Strategic Marketing, APC, “Consumers in metros, mini metros and towns are facing frustrating, frequent power cuts on one hand while increasingly getting exposed to a PC driven lifestyle of social networking sites, chatting, video streaming and self-expression blogging platforms etc on the other. The PC today is an integral part of everyone’s lives and the need of customers for back up power has never been greater. We understand this well and support our customers with world class power back up solutions. The new BR600CI-IN is our latest innovative offering to help our customers stay connected and enjoy uninterrupted computing”.

Priced at an MRP of Rs.2975, the new APC BR600CI-IN Back-UPS is available through more than 5,000 channel partners across the country including Kerala and is backed by APC’s strong after-sales service. APC is part of the €18.3 billion Schneider Group which is the recognized global leader in Electricity and Automation Management with operations in 100 countries.

Kerala IT News


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