Kochi: Axis Bank, the third largest private sector bank in the country, today announced the launch of AxisDirect, an online trading platform, marking their foray into retail broking business. AxisDirect is a product of Axis Securities and Sales Limited, a 100% subsidiary of Axis Bank. The portal can be accessed at www.axisdirect.in.
AxisDirect will offer multiple options to the customers for trading in cash, derivatives, IPO segments through NSE and BSE. The customers will also have the benefit of well-researched information about various corporate, access to independent third party research, stock research and analysis tools, and a host of innovative features and functionalities.
In a release, Shikha Sharma, MD & CEO, Axis Bank, said, “We are very excited about this new initiative. A considerable amount of time has been invested in talking to customers, understanding the need gaps and what we can do to bridge those gaps. We have tried to design and develop unique functionalities and make it easier for the customers to invest in markets using AxisDirect. We have partnered with Tata Consultancy Services to develop this uniquely different platform. We will continue investing in the platform to ensure delivery of superior services and provide customers a one-stop-shop solution for trading or investing.”
N Chandrasekaran, CEO and MD, TCS said, “TCS is extremely happy to partner with Axis Group in launching this latest online broking initiative. What we have been able to do is to bring together the collective knowledge of TCS and Axis Bank in the capital market space as well as latest technologies to give a very unique experience to customers.”
Some of the unique features that AxisDIRECT provides to its customers are One Click Trade, TradePassport, Intelligent Order Entry Panel, Independent Research & Powerful Tools, Enhanced Equity and Derivatives Products, Trade on Phone, Comprehensive Company Snapshot, Intuitive portfolio analysis tools, etc.
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