Tvm: In an ambitious move to reach out to northern parts of the country, the Grand Kerala Shopping Festival (GKSF) will send online Diwali video greetings to three lakh persons all over the country. The greetings programme is expected to further popularise the annual shopping festival which is drawing more and more national and international travellers to God’s own Country. General Public can also avail this facility. The Diwali greetings programme was inaugurated by the Minister for Tourism, Shri A P Anilkumar in Thiruvananthapuram on October 18, 2011.
Besides viewing a special video capturing the jolly mood of the festival, the receivers can also customise it and send to their friends and relatives, said a spokes person for GKSF. The video greetings will have a ‘viral effect’ in the online world which would be an easy way to reach out to lakhs around the world in a short span of time. This is being done in association with India Video, a video portal on India. The facility will be available till October 26, 2011.
The fifth edition of the Grand Kerala Shopping Festival will be held from December 01, 2011 to January 15, 2012. A Government of Kerala initiative, GKSF made its debut in the year 2007. The festival coincides with two special occasions of international relevance – Christmas and New Year. Organised by the Department of Tourism in association with the departments of Industries & Commerce, Finance and Local Self-Government, the festival has helped the state to transform into an international shopping hub.
T K Manoj Kumar IAS, Secretary, Kerala Tourism; Rani George IAS, Director, Kerala Tourism and Dr. Rathan Kelkar IAS, GKSF were present on the occasion.
Kerala IT News