Gartner recognises Flytxt as a ‘Cool Vendor in Emerging Markets’


Trivandrum: Flytxt, the Technopark, Trivandrum based provider of Big Data analytics powered revenue and customer experience management solutions for Cellular Service Providers (CSPs), has announced that it has been included in the list of ‘Cool Vendors’ in Gartner’s report – Cool Vendors in Emerging Markets, 2013.

According to Gartner, “Cool vendors are vendors that have captured Gartner’s interest during the past year because they offer innovative or intriguing technologies or solutions. In this research, Gartner highlights vendors that have an impact specifically on emerging markets.”

In his comments, Dr. Vinod Vasudevan, CEO, Flytxt said, “We are pleased to be recognized by Gartner for our unique focus on generating more than 10% economic value from operator data by leveraging Big Data Analytics as well as for our proven and highly adopted revenue sharing model in emerging telecom markets”.

Abhay Doshi, VP – Product & Marketing, Flytxt, while expressing satisfaction over getting included in ‘Cool Vendors’ list said, “We have many strong use cases in the highly competitive prepaid markets demonstrating our value proposition of enabling high impact marketing campaigns for increasing ARPU, reducing churn and increasing customer loyalty. These use cases would help us in gaining significant traction in other emerging and developed markets as well.”

Flytxt has already deployed their platforms in many leading and progressive mobile operators in Asia and Africa serving more than 400 million subscribers and has generated more than $250 million as incremental revenue for operators till now. The company recently announced the launch of ‘first of its kind’ operator anchored mobile ad market place in Bangladesh.

Flytxt offers Customer Experience and Revenue Management Solutions as well as consultancy services to help operators run campaigns for increasing revenue, reducing churn and enhancing loyalty. Flytxt’s closed loop integrated real-time marketing platform is deployed with leading operators across APAC and EMEA, serving more than 400 million subscribers and has generated around $250 million incremental revenue for operators till now.

With its corporate office in Netherlands and its global delivery centre at Thiruvananthapuram, Flytxt has won many industry awards like Red Herring Asia 100, IEEE Cloud Computing Challenge and NASSCOM Emerge 50.

Kerala IT News


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