Kozhikode: The 16th session of NASSCOM EMERGE Forum Fridays’ 2.0 will be held on January 31, 2012 at Kozhikode. The Malabar Chamber of Commerce will host the event, the highlight of which will be a talk by Dr. Saji Gopinath, Dean, IIM Kozhikode on Blue Ocean Strategy. According to a communiqué from Nasscom, while the event is free for both Members and Non Members, prior registration is mandatory.
Strategy is often associated with competitiveness and competition. Blue Ocean Strategy moves away from the conventional way of thinking. Rather than developing strategies to beat competition, it advocates a systematic approach to migrate into a market space – the blue ocean – to make competition irrelevant. This talk on Blue Ocean Strategy is designed to have an in-depth understanding of the principles of formulating and executing Blue Ocean Strategy through reconstructing the market boundaries, reaching beyond conventional demand / consumers so as to develop the right strategic sequence needed to implement the same. The focus of the lecture will be multi-dimensional covering the strategic, organizational, and human resource management issues in order to familiarise the participants with nuances of blue ocean strategy formulation and implementation in their own organizations.
Dr. Gopinath, Professor & Dean – Development is associated with IIM Kozhikode ever since its inception in 1997 and has over 20 years of experience in Academia and Industry. He was instrumental in setting up India Blue Ocean Strategy Research Centre in Bangalore in association with BORC Malaysia, a partner of INSEAD, which formulated this revolutionary management concept. Dr. Gopinath also translated Blue Ocean Strategy principles in practice in a variety of domains ranging from technology based education, agribusiness and rural development.
The session is targeted at CXO’s, Senior Management, Business Leaders & Decision Makers and Marketing / Business Development Professionals from the IT industry. Click here to register online on or before January 30, 2012.
Kerala IT News