Trivandrum: Flytxt, the Technopark, Trivandrum based provider of global real-time closed loop mobile marketing solutions, today announced that it has won twin deals in Africa, with Warid Uganda and Warid Congo B, to provide its campaign management solution to the Telcos. Flytxt further announced that its platform has gone live on both the operator networks soon after the closure of the deal.
Flytxt’s technology brings out subscriber insights based on past service consumption patterns and enables cellular service providers to highly customize service offerings, while communicating them in a timely manner. With its integrated reward, churn, intent and offer management functionality, Flytxt marketing suite enables a highly efficient closed loop marketing process.
Shailendra Naidu, Chief Commercial Officer, Warid Uganda said, “Today’s prepaid markets are dynamically changing and require not just real-time insights about mobile subscribers, but also the ability to communicate with them in an interactive and personalized fashion. Only innovations such as these help mobile operators to forge a strong bond with their subscribers and develop a loyal, long term relationship with them. Flytxt is a technology pioneer in mobile marketing with a strong presence in the industry and we are delighted to bring its industry leading technology purpose built for Telcos.”
Imossio Begoume, Chief Marketing Officer, Warid Congo B said, “Warid is a pioneering mobile operator in the market with innovations directed at creating newer and richer experiences for the people of Congo in the Telecom domain. As part of its innovations aimed at providing personalized offers and services to its subscribers, Warid has partnered with Flytxt, for its innovative approach to mobile marketing technology and services space.”
Commenting on the twin deals, Vinod Vasudevan, Group CEO, Flytxt said, “We are extremely happy about partnering with Warid Uganda and Warid Congo B. They are one of the most innovative mobile operators in Africa committed to create value for its subscribers. Flytxt has proven itself in Telco ecosystem as a leading player in enabling the most matured technology and marketing practices to generate incremental revenue for operators across emerging markets. We look forward to working with the most forward thinking operators in Africa, Warid Congo B and Warid Uganda, to enable personalized offer communications and improved experience for its mobile subscriber base.”
Warid Telecom is an Integrated International Telecom Operator with operations in Uganda, Congo, Pakistan and Bangladesh.
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