Flytxt among 2012 Red Herring Top 100 Companies in Asia


Trivandrum: Flytxt, a provider of integrated real-time closed loop mobile marketing solutions, has announced that it has been named the winner of 2012 Red Herring Top 100 Asia Award. The finalists were short listed for the 2012 Red Herring 100 Asia Award from a pool of hundreds of the most innovative and promising companies from across Asia.

The Finalists were evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, IP creation, CAGR, execution of strategy, and disruption in respective industries.
Flytxt offers integrated real-time closed loop campaign management solution that enables marketers to achieve incremental ROI through multi-channel and multi-level campaigns personalized for each subscriber. It improves marketer’s agility through precise segmentation, advanced feedback mechanism, automated fulfilment and reporting. The platform’s ability to reduce churn and manage loyalty results in incremental revenue, subscriber retention and enhanced subscriber experience.

“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, Publisher & CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Asia to the Top 100 Winners. We believe Flytxt embodies the vision, drive and innovation that define a successful entrepreneurial venture. Flytxt should be proud of its accomplishment, as the competition was the strongest it has ever been.”

Commenting on this occasion, Dr. Vinod Vasudevan, Group CEO, Flytxt, said, “We are elated to be the recipient of such a prestigious award. Flytxt has always been at the forefront of transforming mobile marketing and advertising to the next level. This award reinforces that commitment and encourages us to challenge the boundaries of innovation. This award has special significance to Flytxt as it was pitted against some of the best competitors in the field of innovation and technology from where it emerged as a winner.”

With its global delivery centre at Technopark, Trivandrum; Flytxt has presence in eight cities across the world. In the past, Flytxt has been selected as the Nasscom Emerge list Top 50 finalist in 2011 and the winner of IEEE Cloud Computing Challenge in Athens as well as the finalist for Asia Communication Awards.

Kerala IT News


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