Research In Motion kick starts BASE campaign in Kerala


Kochi: Research In Motion has initiated the BASE (BlackBerry Apps by Student Entrepreneurs) campaign in Kerala. Aimed at educating and expanding the developer base, BASE empowers students with all that is needed to marry technology and creativity and test their entrepreneurial spirit through the BlackBerry App World. Through this initiative RIM would aim at supporting skilled student with an entrepreneurial mindset to create innovative apps for the BlackBerry platform.

With several successful campaigns under this initiative capturing students from across 45 colleges, the BASE initiative has now been inaugurated in several colleges in Kerala in partnership with the Rubus Lab situated at the Kochi based Start up Village. Starting October 3, 2012, the BASE initiative was rolled out in College Of Engineering, Trivandrum; Government Engineering College, Thrissur; Model College of Engineering, Kochi; College of Engineering, Chengannur and Rajiv Gandhi Institute of Technology, Kottayam.

Annie Mathew, Head of Alliance, Research In Motion India highlighted, “BASE is an initiative to enable students to use the BlackBerry App World and bring their ideas to life on the mobile platform. We have targeted third and fourth year engineering students to help them create apps for BlackBerry and get further trained through the BlackBerry academic programme.”

BASE aims to create awareness about the BlackBerry Developer Zone, App World, BlackBerry Academic Program, BlackBerry devices and RIM as an organization.

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America.

Kerala IT News


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