Qyuki to unleash creative collaboration through social media


Trivandrum: Two of the most celebrated creative minds of India, Shekhar Kapur and A R Rahman today launched their highly awaited social media platform, Qyuki Digital Media. Qyuki is born to engage Indian youth emotionally and offer them a journey of creative self-discovery, identity and showcase new media premier content. At Qyuki, Indian youth will come together to experience and co-create differentiated content with the Experts and be inspired by the Masters creations.

Shekhar Kapur, Co-Founder of Qyuki and critically acclaimed Indian Film Director & Producer believes that “at Qyuki, we are creating a world of opportunity, where it doesn’t matter where you come from, but what matters is your creativity and the meaning one can derive from it. It’s a world where people can learn from established domain experts, showcase their creativity and connect with like-minded people. Ultimately they have the potential to become the brands of the future. This is a hub where I will create compelling content experiences such as Warlord and Animalocity”

A R Rahman, Co-Founder of Qyuki and Indian Music Icon, believes that “Qyuki will help you creatively explore yourself, open the window for creativity that exists in all corners of India and is a first step to trigger the imagination of Indian minds. Qyuki would be active and focussed in driving creative expression of all art forms. The platform will emerge as a strong medium that will enable Indian youth to follow their creative instinct. Melange, premiered at Qyuki, is content created by young musicians at K M Music Conservatory which showcases the potential of creativity in India.”

At Qyuki there will be a repository of content created by Masters, content generated by consumers and content co-created with Experts. Qyuki’s technology platform has been purposefully developed in-house to bring to the consumer a unique multi-modal experience deployed on Cisco’s state-of-the-art data centre technology.

Qyuki will enable brands to leverage the creative community in many different ways. It will allow brands to reach out to a targeted community, interacting with content and co-create brand communication with them, directly or through online and mobile advertising. It also provides them with a chance to gauge the emotional pulse of the consumer or associate with specific genre of creativity. Cisco is one of the key early investors in the company.

Kerala IT News


Comments are closed.