Trivandrum: Two of the most celebrated creative minds of India, Shekhar Kapur and A R Rahman today launched their highly awaited social media platform, Qyuki Digital Media. Qyuki is born to engage Indian youth emotionally and offer them a journey of creative self-discovery, identity and showcase new media premier content. At Qyuki, Indian youth will come together to experience and co-create differentiated content with the Experts and be inspired by the Masters creations.
Shekhar Kapur, Co-Founder of Qyuki and critically acclaimed Indian Film Director & Producer believes that “at Qyuki, we are creating a world of opportunity, where it doesn’t matter where you come from, but what matters is your creativity and the meaning one can derive from it. It’s a world where people can learn from established domain experts, showcase their creativity and connect with like-minded people. Ultimately they have the potential to become the brands of the future. This is a hub where I will create compelling content experiences such as Warlord and Animalocity”
A R Rahman, Co-Founder of Qyuki and Indian Music Icon, believes that “Qyuki will help you creatively explore yourself, open the window for creativity that exists in all corners of India and is a first step to trigger the imagination of Indian minds. Qyuki would be active and focussed in driving creative expression of all art forms. The platform will emerge as a strong medium that will enable Indian youth to follow their creative instinct. Melange, premiered at Qyuki, is content created by young musicians at K M Music Conservatory which showcases the potential of creativity in India.”
At Qyuki there will be a repository of content created by Masters, content generated by consumers and content co-created with Experts. Qyuki’s technology platform has been purposefully developed in-house to bring to the consumer a unique multi-modal experience deployed on Cisco’s state-of-the-art data centre technology.
Qyuki will enable brands to leverage the creative community in many different ways. It will allow brands to reach out to a targeted community, interacting with content and co-create brand communication with them, directly or through online and mobile advertising. It also provides them with a chance to gauge the emotional pulse of the consumer or associate with specific genre of creativity. Cisco is one of the key early investors in the company.
Kerala IT News