Trivandrum: Flytxt, a technology leader in Big Data powered Customer Experience and Revenue Management Solutions, today announced the launch of mADmart, a first of its kind mobile ad market place in Bangladesh. mADmart in partnership with Robi Axiata, one of the fastest growing telecom operators in Bangladesh, will offer brands and ad agencies an opportunity to engage their potential consumers through Mobile, the most pervasive channel.
During the launch of this initiative, Dr. Vinod Vasudevan, CEO, Flytxt said, “We are delighted to bring this unique mobile ad marketplace to market. Operators can now unlock a new revenue stream by offering consumer insights and multi-channel engagement opportunities for brands and agencies.” Touching upon their experience in running big data powered targeted marketing campaigns for operators, he added, “Our customers get around 2 to 50 times higher conversions with precisely targeted marketing compared to carpet bombing campaigns and we expect the brands to now benefit from this precise targeting in their ad campaigns too”.
Shahnul Hasan Khan, Group Director, Ezzy Communication and the business partner for mADmart in Bangladesh also commented on the occasion, “We are excited to roll out ad campaigns on Robi’s network in Bangladesh. Subscribers will receive only relevant ads and brands will enjoy unprecedented consumer reach and unparalleled customer segmentation, which makes our value proposition compelling against the conventional advertising media.”
mADmart, Flytxt’s newly launched mobile ad marketplace, is powered by a patent pending mobile advertising technology platform QREDA. Abhay Doshi, VP – Product Management & Marketing, Flytxt speaking on the platform capabilities said, “We leverage data available with operators to create personas reflecting Demographic, Psychographic, Sociographic and behavioural profiles that can be utilized by advertisers to run precisely micro-segmented campaigns honouring subscriber’s preference, privacy and permission.”
mADmart enables Advertisers to reach out to targeted consumers, run sophisticated ad campaigns and engage them with exclusive offers and highly relevant content. Flytxt’s proprietary technology is also designed with a high focus on protecting Operator’s data and ensuring highest subscriber privacy.
With its corporate office in Netherlands and its global delivery centre at the Technopark in Trivandrum, Flytxt has presence in eight cities across the world.
Kerala IT News