Intel & Kudumbashree to enable women through digital empowerment


Trivandrum: Intel India has signed a Memorandum of Understating (MoU) with Kudumbashree to launch the Intel® Easy Steps Program, which gives women of Kerala the opportunity to improve their social and economic self-sufficiency through digital empowerment. Intel will build the transformative capacity for women in Kerala through Kudumbashree’s Unnathi IT units across the State.

K B Valsala Kumari, Executive Director, Kudumbashree and Debjani Ghosh, Managing Director, Sales & Marketing Group, Intel South Asia formally signed the MoU in the presence of the Minister for Panchayat Raj & Social Justice, Dr. M K Muneer, who announced the launch of Intel® Easy Steps Program in Kerala.

In his address, the Minister said, “Kudumbashree has identified IT as a sector which will empower women and digital literacy for women is one of the fastest ways to ensure the growth of the State and the nation. I commend Intel in collaborating with us to help the women become digitally empowered in creating sustainable livelihoods. Through this collaboration we will positively impact all Kudumbashree women members. Within three years, Kerala hopes to become a complete woman IT literate State.”

In her remarks, K B Valsala Kumari added, “The aim of Kudumbashree has always been to encourage women to build their own identities via imparting opportunities and skills to support entrepreneurship, independence and the spirit of innovation. We want the women to gain confidence and make use of this opportunity”.

Debjani Ghosh said, “Intel firmly believes that digital literacy is the key to individual as well as nation’s growth. Intel led National Digital Literacy Mission is about reinforcing the urgency to make India digitally literate. In this direction, we are very proud to associate with the Kudumbashree in this wonderful initiative and hope to achieve the dream of a digitally empowered India.”

Intel® Easy Steps aims to make women in Kerala digitally literate by providing functional and need based resource support. The consortiums of Kudumbashree IT units namely ‘Unnathi’ will be the implementation agency for the programme. A pool of master trainers will be created to train 21,000 Area Development Society (ADS) level Trainers who in turn will then reach out to over 3.5 million women across Kerala in three years.

Aruna Sundararajan IAS, Principal Secretary, GoK; V S Senthil IAS, Principal Secretary – LSGD, GoK; P Balakiran IAS, Director, Akshaya and Kishore Balaji, Head, Intel South Asia, were also present on the occasion.

Kerala IT News


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