MSI opens first Brand Shop in Kerala


Kottayam: Micro Star International (MSI) announced the opening of its exclusive brand-shop at Kottayam. The store offers a wide range of netbooks from MSI’s ultraportable series and notebooks from stylish X-Slim, Classic, Entertainment and Gaming series.

Tony Yang, MD, MSI India said, “Kerala is a very important market for us in India. The exclusive MSI store is a step towards enhancing the overall purchase experience for consumers. With this new outlet, we offer our customers the touch and feel for MSI branded netbooks and notebooks within a unique shopping experience”. Kottayam is a one of the emerging IT city in Kerala where demand for notebooks is mounting day by day. To tap the market, MSI has launched its network of exclusive brand-shops starting from the city.

At the MSI exclusive brand-shop, consumers will be able to browse and access detailed product literature, while trained personnel will be on hand to explain product features and help customers derive an ‘MSI experience’ before making their purchase decision. Moreover, customers will be able to customize the looks and configuration of their preferred model through a menu of options before placing their order.
MSI India is on a major expansion drive to enhance direct brand visibility and reach to customers, as part of its focus on the retail market. According to Tony Yang, “Since a large chunk of consumers still prefer to buy the notebooks from small to medium size outlets, we are adopting this strategy of opening new storefronts in locations that are already known IT centres or prominently located.” The Kottayam exclusive MSI branded store is located in the heart of the city.
The opening of the outlet reiterates the company’s commitment to the Indian market as it increases the available formats for consumers in the country. Founded in August 1986, MSI is a leading company specializing in the design and manufacture of main boards, graphics card and notebooks.

Kerala IT News


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